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Circulation Integration Features

Integrated Print & Online Registration: Offer complete online registration, integrated with your circulation system. This feature also allows you to market additional products and automatically remind customers to renew their subscriptions.

Marketing/Promotion: Track response to marketing campaigns designed to retain users, attract new subscribers and drive Web site traffic. Monitor results to determine which campaigns and offers generate the most revenue.

A/B Testing: Test multiple offers side-by-side to improve conversion rates and marketing efficiency.

Trial Offers: Place premium content in e-mails to trial subscribers, to market new subscriptions, upgrades and free trials with automatic expiration dates.

Group/Site Access License: Create customized bulk online subscriptions for large corporate user groups, by company, department or other grouping. Control access based on the distribution agreement: number of users, duration, access level or parameters that you define.

Payment Reports & User Access: Manage customer service issues and respond to customer inquiries, while managing and maintaining e-commerce transactions. Search and display purchase history. Grant access permissions to paid content and identify users by access rights.

Circulation Data Synchronization: Synchronize customer profile data between registration and your circulation system.

The ePublishing Blog

IBJ.com Wins Excellence Award

The Indianapolis Business Journal captured an Overall Excellence award for its new website, IBJ.com, in the Society of American Business Editors and Writers’ 15th annual Best in Business Journalism contest for 2009. There were 163 winners out of 796 entries, the second-highest entry total in the contest’s history.    more

Easy A-B Testing for Success

When building a website, you inevitably spend a large chunk of time deciding which layout is best and which content delivers results. But when it finally reaches the web, how do you know you made the right decisions? Could that sales bump have been 8% instead of 4 if the subscribe button were bigger?   more

 

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