Blog | ePublishing

Direct to You: Why Newsletters Are Still Publishers' Best-Kept Secret

Newsletters might seem old school—but for savvy publishers, they’re a goldmine

Newsletters are the one platform that cuts through the noise, delivering a direct line to readers without interference. And here’s the kicker: when used strategically, they’re not just a way to keep your audience engaged—they’re one of the most powerful tools for driving loyalty, retention, and revenue. Curious why this “relic” remains an unrivaled asset? Let’s dive into why newsletters might just be the future of publishing in disguise.

How to Supercharge Your Digital Audience [SEO, Social Media, and Personalization Strategies for Publishers]

Picture this: your content strategy no longer feels like a roll of the dice, but instead, a calculated, data-driven machine that consistently pulls in new readers. For professional publishers, this is not just a dream—it’s a reality when you embrace the right tools and tactics. With smart SEO (Search Engine Optimization), a strategic social media presence, and personalization at the forefront, you can turn your content into an audience magnet that doesn’t just attract but retains loyal readers.

The Power of Data-Driven Content

[How To Boost Engagement and Revenue in 2025]

Data-driven content is not just a buzzword; it’s a method that publishers and marketers alike are using to create content that not only resonates with audiences but also drives tangible results.

Why Diversifying Your Revenue Streams is Key to Surviving in Modern Publishing

[Industry Trends and How Diversification Beyond Traditional Ad Models Can Sustain Revenue]

In today’s rapidly evolving digital landscape, publishers must confront a harsh reality: relying solely on traditional advertising revenue is no longer enough. Subscription models, once seen as a cure-all for declining ad revenues, may have reached their peak.

How Unified Tech Stacks Are Transforming Professional Publishing for Good

[And Why It's the Key to Publisher's Next Big Leap]

Is your professional publishing operation falling behind? See how a unified tech stack can transform your workflows, cut costs, and boost audience engagement—act now before your competitors gain the edge!

ePublishing’s New Report Explores the State of AI in the Publishing Industry

To get a better sense of how publishers are managing challenges and opportunities associated with AI, ePublishing asked them.

How Publishers Can Do More with Less – Without Sacrificing Effectiveness

Learn how publishers can streamline operations and boost growth without sacrificing creativity.

Artificial Intelligence for Publishers - Friend or Foe?

Plus 5 Steps to help Publishers with AI

Read about how AI can impact your publishing and how your content may impact AI.

Continuum and Ellington Are Now AI-Powered: Boost Productivity and Visibility

ePublishing’s AI capabilities save time and increase effectiveness for publishing businesses.

Continuum

WholeFoods Magazine Builds Solid Foundation for SEO with Continuum

ePublishing helps WholeFoods Magazine increase its online visibility, grow its audience, and drive greater sales.

First-Party Audience Data: To Collect or Not to Collect? That Is the Question

Here's why you should be collecting first-party audience data, how to do it, and how to make that data work for your business.

40 Ways Publishers Can Make More Money Online

When was the last time you found new money on your website? If banner ads are still your dominant income producer online, it is time to make your website work harder for you.

3 New Webinars Launching Soon

New webinars launching in November 2023. Learn about our audience management platform, Multipub and Continuum’s new AI capabilities.

Multipub

3 New Webinars Released

New webinars released for September 2023. Learn about Ellington’s new developments, Multipub’s transaction imports, and going headless/de-coupled with Continuum!

Multipub Simplifies Posting Transactions and Managing Your General Ledger

Learn how to post transactions and manage your general ledger with the robust capabilities of our audience management platform, Multipub.

New Multipub Client Webinar Offers Insight on Transactions & Journal Entries

Learn more about our July webinar, which was developed for current Multipub clients.

Marketing Materials Available for Download

Here, you’ll find downloadable information on our media tech stacks, as well as our individual solutions.

Determine the ROI of Marketing Efforts with Multipub’s Promotions Module

Discover how Multipub's promotions module tracks campaigns managed both in and out of our audience management platform.

New Multipub Client Webinar Offers Tips on System Maintenance & Data Integrity

Learn more about our May webinar, which was developed for current Multipub clients.

Before You Buy: What A Media Company Should Expect from a CMS

What media companies should expect from a CMS platform

New Multipub Client Webinar Discusses Promotion Module

Join us on Wednesday, March 22 at 2:00 PM EST for a Multipub webinar.

New Continuum Client Webinar Offers Insight on Time-Saving Features

Join us on February 22, 2023, at 3:00 PM EST For a Continuum Webinar where we will review new features

New Features Released for Workflow Management Solution, Duet

Today, we’re excited to reveal the new features added to Duet, a print workflow management solution.

New Multipub Client Webinar Offers Insight on 2022 Subscription Numbers

Join us on Thursday, January 26 at 2:00 PM EST for our first session of the year.

New Integrations Released for Moodle, AdPlugg, and ActiveCampaign

ePublishing adds new Moodle, AdPlugg, and ActiveCampaign CMS integrations

Webinar Video: 10 Ways to Use the ePublishing Platform for New Revenue Opportunities

When was the last time you added a new revenue stream to your website? If your CMS offers dozens of ways for publishers to make money online, that should be a regular occurrence.

More than 280,000 WordPress Sites Attacked

In September, 4.6 million attacks were launched against more than 280,000 WordPress websites. According to The Hacker News, sites using the WP Gateway plugin were exposed, “potentially allowing malicious actors to completely take over affected sites.”

7 Strategies to Improve Your Renewal Rate

Lorna Fenimore, our Senior Vice President of Audience, was featured in inPublishing’s subscription special. Every year, their talented team asks experts to weigh in on the challenges facing the industry today. In this edition, they tackled retention.

ePublishing Acquires Leading Subscription-Management Software Provider Multipub

Merger Creates Only Integrated Full Stack Publishing Solution

The entire Multipub team will remain with the business to continue to support clients’ growth and develop the product.

Syncronex & 1up!

Syncronex and 1up! Software have joined two other best-in-class product brands under ePublishing, Continuum an Enterprise Publishing System, and Ellington a purpose-built CMS for publishers.

Technology

New Functionality Allows Publishers to Set Reactivation Policies by Customer Type

Learn more about how Multipub users can set reactivation policies by rate code.

Technology

New General Ledger Feature Designed to Improve Subscription Management and Accounting

In Multipub, accountants can see the full life cycle of an order over a subscription period and view earned and deferred revenue.

Technology

Simplified Issue Update Process for Subscription Management

Our developers recently made a change to our subscription management platform that simplifies the issue update process.

Multipub

How Subscription-Based Businesses Manage Deferred Revenue

Correctly managing, analyzing and reporting deferred revenue is one of the most important aspects of running a subscription business. Although deferred revenue is a liability on the balance sheet, it is the best predictor of future earnings.

Multipub

Did You Know: Multi-Response Codes

Our platform’s multi-response demo codes allow publishers to input more than one response in a single field.

Multipub

Demographic Data and Marketing Codes Offer Subscriber Insight in Multipub

Marketing codes or demographics help businesses classify and organize data, so they can identify emerging trends, better serve subscribers and effectively grow their business.

Multipub

How to Manage Your Cash Flow with Accounts Receivable Reports

Our audience management platform, Multipub, offers extensive functionality to aid publishers in managing their A/R.

Hagadone Corporation Adopts ePublishing's Digital-to-Print Workflow Solution Duet

Implementing Duet was the second and final step Hagadone has taken to modernize their workflow.

Multipub

Did You Know: Rate Codes Now Offer Price Per Day Option

When setting rates for Multi-Issue Pricing, Multipub users can price a product by either the term or by the day. Find out how it works here.

Don’t Make the Mistake of Thinking You’re Just Building a Website

8 website redesign mistakes

Are your digital and print workflows still separate?

Modernize your digital-to-print workflow with DUET

Upgrade to reCAPTCHA v3

If spam from your website forms has caused you a headache in the past, ePublishing has stepped in to make your site more secure by upgrading to reCAPTCHA v3.

Multipub

How Subscription-Based Businesses Manage and Analyze Earned Income

Analyzing your earned income is an important part of any business. But, reporting earned revenue for subscription-based companies presents its own set of complexities.

Multipub

New Multipub Functionality: ACH Debits

Learn how our audience management platform handles ACH debits.

More improvements to directory listings

Directory Listings are an incredibly valuable feature. That’s why ePublishing continues to make our Directory functionality bigger and better. Did you know you can require a user to logi

What new money has your website made for you lately?

Are you leaving money on the table? You have online revenue channels you depend on. When was the last time you identified a new product or revenue stream to add? Why not today? There are mo

30 Ways Publishers Can Repurpose Content + Tips for Doing It Right

You already repurpose content – ePublishing gives you more options.The editors, freelancers, research and reporting it takes to produce top-notch content is likely your number one cost.