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The ePublishing Blog

IBJ.com Wins Excellence Award

The Indianapolis Business Journal captured an Overall Excellence award for its new website, IBJ.com, in the Society of American Business Editors and Writers’ 15th annual Best in Business Journalism contest for 2009. There were 163 winners out of 796 entries, the second-highest entry total in the contest’s history.    more

Easy A-B Testing for Success

When building a website, you inevitably spend a large chunk of time deciding which layout is best and which content delivers results. But when it finally reaches the web, how do you know you made the right decisions? Could that sales bump have been 8% instead of 4 if the subscribe button were bigger?   more

 

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