Our 12-Step Process

Step 1: Usability Review – Current Site. Typically, our clients have a sense of what they would like to improve in their current Web properties. From that starting point, we review your existing site(s) to identify possible points of improvement with regard to its look and feel, functionality, scalability, usability, navigation and overall user-friendliness.

Step 2: Questionnaire/Interview. What are your objectives for your online presence? What is your brand? What features and functionality will help you achieve your revenue goals? Through meetings and/or conference calls, we discuss your business plan and its impact on the design of your site.

Step 3: Search Optimization/Content Optimization. Who are your competitors?  Who are your users? How do they consume your content? What search keywords do they use to locate you and your posted content? Our search experts analyze your site and its goals to ensure that the design of the site reflects these search objectives.

Step 4: Wireframe Designs. Following the questionnaire/interview process, we create “wireframe” layouts illustrating various page elements – banner ad placement and sizes, content elements, navigation elements, incidental page elements, etc. The wireframe layouts are easy to modify and therefore save time and money in the design process by allowing us to work the UI and confirm placement of the page elements before adding color, brand and style.

Step 5: Usability Testing. At the end of the wireframe stage, we test the intuitiveness of navigation, speed-of-purchase and human readability/search effectiveness of the wireframe.  This stage creates the vital linkage between usability, layout and user interface.

Step 6: Look, Feel & Brand. Upon approval of the wireframes, we apply brand and feel - striving for consistency across each part of the interface and its elements.  Using the wireframe approach we shorten the initial design process, allowing more time for the impact stage of design look and feel – while still shortening overall time spent.

Step 7:  HTML Proofs, Client Approval & XSLT Conversion.  Once the design of the pages is complete, our teams deliver a final proof in HTML format for your approval.  Our programming and design teams then collaborate to create the appropriate XML representation of the pages. ePublishing deploys XSLT to convert the XML output from the data and business logic tiers into virtually any format, including HTML, wireless HTML delivery, PDF, MS Excel, MS Word, plain text and others.

Step 8: Quality Assurance. The final stage of our design process is testing of the site’s design elements with content in place. Testing includes navigation flow, page loading, stress testing, page draw and appearance in multiple browsers and on multiple operating systems.

Step 9: Client Review. The site and/or designs are posted on our secure staging site, where you can view them for final approval prior to launch.

Step 10: Production Launch. Upon approval, the site is launched live into production.

Step 11: Analytics Analysis & User Feedback. After a few weeks of being live and in production, we analyze the user and page analytics – and look at the user feedback to determine if there are any changes necessary to improve usability and site performance.

Step 12: Post-Launch Improvements. After the analysis is complete – we make any improvements or tweaks to the design and move those into production.

Our Design Approach

Custom Application Development