SEO Best Practice Training

We offer full and half-day seminars covering SEO best practices from a practical and tactical perspective. This is a plain English presentation with the goal of enabling your staff to improve your site’s performance on the search engines.

By the end of the session they will have learned:

• Why it is important to create goal funnels and to regularly review analytics reports
• How to select the "right" keywords for optimal traffic numbers & high conversion rates
• How to integrate those keywords into site components so the Search Engines reward your pages with top rankings
• Directory & Site Structure For Optimum Performance
• Page Titles That Score Well & How To Format Them
• Page Headers That Work & Why
• Increasing PageRank With Link Usage Formatting & Naming
• Breadcrumbs & Why They Are So Important
• Website Copywriting That Goes Beyond Brand Into How People Search
• URL Formatting & Naming Tactics That Make A Difference
• Meta Descriptions Meta Keywords – Moot – Maybe, But Not Always
• Image File & Alt Tag Naming To Improve Page Score
• Meta Robots & When To Use It
• Robots.Txt What Is It & Why You Need It
• Link Building For Increased Page Rank & Why That’s Important Too

Pay Per Click

Editorial Staff SEO Training