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We offer full and half-day seminars covering SEO best practices from a practical and tactical perspective. This is a plain English presentation with the goal of enabling your staff to improve your site’s performance on the search engines.

By the end of the session they will have learned:

  • Why it is important to create goal funnels and to regularly review analytics reports
  • How to select the "right" keywords for optimal traffic numbers & high conversion rates
  • How to integrate those keywords into site components so the Search Engines reward your pages with top rankings
  • Directory & Site Structure For Optimum Performance
  • Page Titles That Score Well & How To Format Them
  • Page Headers That Work & Why
  • Increasing PageRank With Link Usage Formatting & Naming
  • Breadcrumbs & Why They Are So Important
  • Website Copywriting That Goes Beyond Brand Into How People Search
  • URL Formatting & Naming Tactics That Make A Difference
  • Meta Descriptions Meta Keywords – Moot – Maybe, But Not Always
  • Image File & Alt Tag Naming To Improve Page Score
  • Meta Robots & When To Use It
  • Robots.Txt What Is It & Why You Need It
  • Link Building For Increased Page Rank & Why That’s Important Too