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Our Design Approach

Part of the ePublishing experience is a thoughtful design process that includes an extensive assessment of your market, competition, brand and search keywords.

We want to create a design that is both visually attractive - and increases ROI for the project. Therefore we incorporate search optimization, content optimization and usability analysis into our Design, Usability, User Interface and User Experience process.

One of the more unique things about ePublishing is our use of an internally competitive model. We employ multiple design teams within the company who compete against each other to create the best designs – ultimately trying to “win“ for their group.

This ensures the absolute highest-quality, and most broad selection, as there are often more ways than one to accomplish the same objective.

The ePublishing Blog

IBJ.com Wins Excellence Award

The Indianapolis Business Journal captured an Overall Excellence award for its new website, IBJ.com, in the Society of American Business Editors and Writers’ 15th annual Best in Business Journalism contest for 2009. There were 163 winners out of 796 entries, the second-highest entry total in the contest’s history.    more

Easy A-B Testing for Success

When building a website, you inevitably spend a large chunk of time deciding which layout is best and which content delivers results. But when it finally reaches the web, how do you know you made the right decisions? Could that sales bump have been 8% instead of 4 if the subscribe button were bigger?   more

 

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