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Our Process

Whether you seek a dynamic news site, an eCommerce powerhouse, or a full-featured Web portal with video, each deployment of ePublishing is tailored to your specific requirements. This means no paying for “extras” that don't add value to your business model – and no resources spent on development and training for tools that you don't need.

First, the ePublishing team works with you to analyze your processes. We then streamline those processes to save costs, increase productivity and speed time to market with improved workflow and enhanced tools.

 

Next, we collaborate with your team to create appropriate online strategies. We analyze your competition and provide business case scenarios, industry-wide best practices and outline new opportunities and ways to generate revenue.

Then, we work with your staff to design and test compelling user interfaces for websites, emails, PDF's and wireless delivery of your content. You take control of your content, navigation, and ads to encourage users to interact with your site, and ultimately drive your brand, your readership and your revenue.

Finally, we customize the application to your needs, test and fully train your staff to use ePublishing's powerful array of authoring tools and features. Our ongoing support and obsessive service will keep your staff productive and engaged, while we continue to seek new revenue opportunities on your behalf.
 


The ePublishing Blog

IBJ.com Wins Excellence Award

The Indianapolis Business Journal captured an Overall Excellence award for its new website, IBJ.com, in the Society of American Business Editors and Writers’ 15th annual Best in Business Journalism contest for 2009. There were 163 winners out of 796 entries, the second-highest entry total in the contest’s history.    more

Easy A-B Testing for Success

When building a website, you inevitably spend a large chunk of time deciding which layout is best and which content delivers results. But when it finally reaches the web, how do you know you made the right decisions? Could that sales bump have been 8% instead of 4 if the subscribe button were bigger?   more

 

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