AI Revenue Engine for Media

Insights & Resources

Ideas that move publishing forward

Strategy, product updates, and real-world case studies from the ePublishing team, written for modern media operators.

UGC: 4 Ways to Use Reviews to Boost SEO

User reviews are a great way to acquire new content regularly and boost customer confidence, but when leveraged appropriately, they...
ePublishing AI-powered publisher technology platform

Why Time-Based Advertising and Individualization Could Be a Match Made in Heaven

If you aren’t operating with a multi-tier taxonomy system and working diligently to deliver related, highly relevant content to your...

Twitter Today: 7 Tips for Improving Your Engagement

With 284 million active monthly users and 500 million Tweets sent each day, there is a lot of opportunity to...
ePublishing AI-powered publisher technology platform

BtoB Marketing: Six Tips for Getting It Right

We get it: marketing isn’t what it used it be. It’s more than what it used to be. You’ve got...

Events: Bringing Your Brand to Life

We’ve talked in the past about the importance of adding events to your media repertoire. But, what does that really...

Programmatic Ad Buying: Are You Thinking About It?

No doubt, as a BtoB publisher, you’re constantly evaluating your ad models to meet the changing landscape of digital advertising....

7 Qualities to Turn BtoB Shoppers into Loyal Buyers

BtoB consumers have come to expect the kind of fast, friendly, seamless and effortless experience they are getting on consumer...
ePublishing AI-powered publisher technology platform

Paying for Likes? How Social Media is Influencing Editorial Compensation and Ad Models

Digital-first publishing is no longer an abstract idea, it’s likely your reality, but that doesn’t mean you’ve established a compensation...

BYOD: Four Best Practices for Publishers

Ahh, do you remember when it was simply BYOB? Those were the days when we lived more face-to-face with everything......

Why PCI Compliance is Worth More than its Weight in Gold

Cybersecurity is a big deal, and getting bigger. So, let’s talk about PCI compliance....
ePublishing AI-powered publisher technology platform

5 Qualities That Make a Good Reader Experience

Without a good reader experience, we don’t have readers to build relationships with....

The True Meaning of Social Media Engagement

We know, it’s likely that you’d rather read about the true meaning of life, but that might be a little...