AI Revenue Engine for Media

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Ideas that move publishing forward

Strategy, product updates, and real-world case studies from the ePublishing team, written for modern media operators.

ePublishing AI-powered publisher technology platform

A Case for Metering

If you are at all skeptical as to the merit of the New York Times' new strategies for growth, it...

Five Ways to Improve Audience Engagement

When it comes to building revenue in publishing, engagement is the name of the game. The more engaging your content,...

Considering Open Source Software for Your Website? Part II

Here are five more questions to consider when you are considering Open Source for your website....
ePublishing AI-powered publisher technology platform

Considering Open Source Software for Your Website? Ask These 10 Questions First.

At nearly every turn in digital publishing, you must be an expert in some new technology or trend to keep...

Why Publishers Should Keep an Eye on Tumblr

There isn’t anything definitive that says using Tumblr is a must for all publishers, but recent developments certainly suggest it’s...

New York Times Revenue Strategies Worth Watching

The New York Times recently announced new strategies for growth. Why is this relevant to a B2B publisher, or even...
ePublishing AI-powered publisher technology platform

For B2B Publishers, “Big Data” = Deep Data

It’s not so much about the data being BIG (think volume) as much as it’s about the data being DEEP...

Video Content Marketing: Seven Tips for Success

The digital audience has a voracious appetite for video. Over 100 million Internet users watch online video daily. No wonder...

You Say Data, I Say BIG Data

As with many things digital, online publishing has opened up a lot of big possibilities to B2B and B2C publishers....
ePublishing AI-powered publisher technology platform

LinkedIn for Lead Gen: A Microcosm for Your Overall Strategy… And Then Some

With over 2 million members worldwide and a growth pace that has new members joining at two per second, it’s...

Why Email Marketing is Still Alive and Well

As a publisher, there is no question of the potential that social media holds for lead generation. But with any...

Key Tactics for Using Facebook in Your Lead Gen Strategy

This week, we continue our Lead Generation Series with a look at specific methods to help you generate more traffic,...