About the Client:
For more than three decades, Inside Washington Publishers (IWP) has covered the federal policymaking process for professionals. They currently publish 17 newsletters, four email newsletters and 12 online news services. Their team provides up-to-date information on topics, like the environment, defense, international trade, health care, cybersecurity and climate.
Challenge:
Liverpool University Press was searching for a subscription management platform that would allow them to bring journal management in-house. They wanted to cut costs, gain more transparency into their database, and collect a wide range of demographics. Based in the United Kingdom, they also needed to track ACH debits and integrate with their online journal content host.
Solution:
With Multipub, Liverpool University Press is now able to manage their journals in-house. They can gather and run reports on important demographics, like customer types, subtypes and rate codes. We also recently launched an integration with their new content host. Blended seamlessly with Multipub, these tools help maximize efficiency for their team.
Client Quote:
“With a history working with university presses, Multipub understands our business. When we made the switch to their platform, they worked with us to automate some of our processes, developing a solution that worked best for our team. The Multipub system is simple to use and provides small organizations, like ourselves without dedicated IT resources, the ability to extract comprehensive and meaningful data to guide our business decisions.”
Kirsten Poole, Subscriptions Manager, Liverpool University Press
The Benefits of Multipub:
- Cost savings
- Greater insight into their database
- Demographic data, such as customer types, subtypes and rate codes
- ACH debits
- CloudPublish content platform integration
