New integration links ePublishing’s Continuum DXP and audience platform with PostUp’s email marketing technology, giving publishers one connected path from content to inbox to revenue
October, 2026. ePublishing, the AI-native media technology platform trusted by more than 1,000 publishing brands worldwide, today announced a partnership with PostUp, the email marketing platform built specifically for publishers and media companies. The integration connects ePublishing’s platform, including Continuum DXP, with PostUp’s email tools so publishers can link editorial, audience, and revenue operations in one workflow.
For more than three decades, ePublishing has built the systems behind modern newsrooms and B2B media brands, from content management and digital experience to eCommerce and subscription operations. Partnering with PostUp extends that foundation into email, one of the most direct channels publishers have for reaching readers.
“Publishers have always had to do more with less, and the technology stack that supports them should make that easier, not harder,” said Mike Pirello, CEO of ePublishing. “PostUp shares our belief that publishing deserves purpose-built technology. Bringing our platforms together means publishers get a more seamless experience across content, audience, and revenue, without having to stitch it together themselves.”
With the integration, publishers using both platforms can move audience and content data between systems with less manual work. Newsletters and campaigns can draw on the same audience insight that powers the rest of the publisher’s business. For editorial and revenue teams, that means fewer disconnected tools and a clearer view of the reader relationship, from first visit to loyal subscriber.
“Email remains one of the most powerful tools a publisher has for building direct, lasting relationships with readers, and that only works when it’s connected to everything else happening across the business,” said Brandon Badger, VP of Product and Services at PostUp. “ePublishing understands publishers the same way we do, because they’ve spent their careers building for this industry. This partnership lets us give shared customers a more unified, more powerful experience from content to inbox.”
The partnership is part of ePublishing’s ongoing work to give publishers connected, purpose-built technology at a time when they face growing pressure to deepen reader relationships and diversify revenue.
About ePublishing
ePublishing builds software for publishers, led by Continuum DXP, a digital experience platform for publishing organizations, and Ask My Brand, an AI-powered conversational search platform for media brands. ePublishing also offers MultiPub, a subscription and audience operations platform, and Ellington CMS, a content management system built for newsrooms. Learn more at epublishing.com.
About PostUp
PostUp is an AI-driven email marketing platform built specifically for publishers and media companies. The platform helps organizations grow subscriber lists, drive advertising and subscription revenue, and build lasting audience connections through personalized, data-driven email campaigns.
