AI Revenue Engine for Media

Action Alert: CCPA Enforcement Has Begun. Never Fear, ePublishing Is Here!

California has gone live with new privacy laws you will need to be in compliance with. Other states are expected to emulate these regulations soon. ePublishing has been hard at work on a solution that will super-power your privacy protections.

The California Consumer Privacy Act (CCPA) was enacted in June of 2018. It went into effect on January 1, 2020, and legal enforcement of the Act began on July 1, 2020. 

What is CCPA? This Act creates new consumer rights relating to the access to, deletion of, and sharing of personal information that is collected by businesses (see https://oag.ca.gov/privacy/ccpa for more info).

Under CCPA, visitors to your site must clearly be presented with information regarding the tracking cookies your site uses. They must also easily be able to accept or deny these cookies. We have recently added functionality that will remove the tracking cookies that ePublishing has control over for users who deny; it will continue to allow cookies to be created for users who have either taken no action or have accepted.

So, how can ePublishing help my site comply with CCPA requirements? Glad you asked! Check out this Knowledge Base article to get started. 

When drafting your content for the CCPA banner and Consumer Privacy page, we recommend you consult with your legal team on specific verbiage you should be using. You can find more information about how your site uses cookies in this Knowledge Base article.

And as always, reach out to your friendly and knowledgeable ePublishing Project Manager if you need assistance.

ABOUT THE AUTHOR

Lead Generation Series: Seven Ways to Leverage the Power of Pinterest

Like any social media platform worth its salt, Pinterest continues to grow and evolve. As one of the fastest growing...
ePublishing AI-powered publisher technology platform

Find the Money, Part I

Today's blog is our first installment in a series discussing the opportunities presented for new revenue-generating models in the media...
ePublishing AI-powered publisher technology platform

BtoB Media Thriving: Acquisitions of Legendary Media Publications Only Tell Part of the Story

When you see historically revered publications being sold at relatively modest prices, it’s easy to feel the despair that many...
ePublishing AI-powered publisher technology platform

Audience Data = Monetization

There are more and more examples emerging for how publishers are using deep audience data, creatively, for monetization....