AI Revenue Engine for Media

Action Alert: CCPA Enforcement Has Begun. Never Fear, ePublishing Is Here!

California has gone live with new privacy laws you will need to be in compliance with. Other states are expected to emulate these regulations soon. ePublishing has been hard at work on a solution that will super-power your privacy protections.

The California Consumer Privacy Act (CCPA) was enacted in June of 2018. It went into effect on January 1, 2020, and legal enforcement of the Act began on July 1, 2020. 

What is CCPA? This Act creates new consumer rights relating to the access to, deletion of, and sharing of personal information that is collected by businesses (see https://oag.ca.gov/privacy/ccpa for more info).

Under CCPA, visitors to your site must clearly be presented with information regarding the tracking cookies your site uses. They must also easily be able to accept or deny these cookies. We have recently added functionality that will remove the tracking cookies that ePublishing has control over for users who deny; it will continue to allow cookies to be created for users who have either taken no action or have accepted.

So, how can ePublishing help my site comply with CCPA requirements? Glad you asked! Check out this Knowledge Base article to get started. 

When drafting your content for the CCPA banner and Consumer Privacy page, we recommend you consult with your legal team on specific verbiage you should be using. You can find more information about how your site uses cookies in this Knowledge Base article.

And as always, reach out to your friendly and knowledgeable ePublishing Project Manager if you need assistance.

ABOUT THE AUTHOR

Is Your Paywall Up to Snuff?

You want every part of your revenue strategy to fulfill it’s greatest potential. When we are talking strictly about paywalls,...
ePublishing AI-powered publisher technology platform

How to Make the Most of Your Lead Generation Potential, Chapter One: Generating Leads on Your Website

Why not use your website as the hub to deploy your lead generation tactics? As a publisher, lead generation (or...

5 Things for Publishers to Watch in Social Media

By now, you know that social media should be part of your content marketing strategy and that a SaaS Content...

Why Content Distribution Does Not Make a Content Marketing Strategy (and what does)

The terms content marketing, content distribution and content curation often get treated like the same thing. We hear a lot...