AI Revenue Engine for Media

Application architecture

Multi-Tiered Architecture = Speed, Simplicity, Savings

Integrating sophisticated database capabilities with a business rules engine and an intuitive interface, we ensure rapid development and implementation, flexibility, low maintenance costs and performance.

ePublishing protects your technology investment by allowing you to adapt to changing technologies and customer preferences, substantially increasing ROI as it serves your business needs for years to come.
 

Tier 1: Database
The first tier is an efficient database schema enhanced through connection pooling and a proprietary RDBMS interface generator – with a caching system that substantially increases site flexibility and speed. The net result is a faster web site with searches producing better results and related content presented more effectively. ePublishing is database-independent and works with MySQL, Microsoft SQL Server™, Oracle Database™ and others.


Tier 2: Core Engine

The ePublishing core engine is responsible for serving content efficiently – executing business rules and ensuring all pages and components are working as engineered. Its configuration is driven by XML and describes all pages, features, rules, and components desired. At any time, the configuration may be changed to modify functionality, such as the execution order of business rules or content caching logic.


Tier 3: Components

The power behind ePublishing’s modularity and extensibility lies in this tier. Each feature or business rule is contained within highly configurable components that make it easier to maintain applications and web sites, add new features quickly, and save you time and money. Integrations between your site with circulation or CRM systems, call centers, merchant banks, fulfillment houses or any in-house solutions are greatly simplified.


Tier 4: Presentation

The presentation layer uses XSLT and converts the XML output from our systems into virtually any format, including; HTML for any browser (Firefox, Safari, IE), PDF, Excel, Word and plain text as presentation is separate from the data source. Web 2.0 technologies such as AJAX, CSS 2, XHTML and microformats are used to ensure a consistent presentation and an intuitive user experience with pixel-level design control.

Flexible & Scalable

 Our Process

ABOUT THE AUTHOR

Marketing Materials Available for Download

Here, you’ll find downloadable information on our media tech stacks, as well as our individual solutions....

Determine the ROI of Marketing Efforts with Multipub’s Promotions Module

Discover how Multipub's promotions module tracks campaigns managed both in and out of our audience management platform....

New Multipub Client Webinar Offers Tips on System Maintenance & Data Integrity

Learn more about our May webinar, which was developed for current Multipub clients....

Before You Buy: What A Media Company Should Expect from a CMS

What media companies should expect from a CMS platform....