AI Revenue Engine for Media

Cloud Computing: 4 More Reasons Why CFOs Like the Cloud

About 18 months ago, we talked about a Forrester study that examined the value that CFOs find in the cloud. It was only a matter of time before Google conducted its own study on the relationship CFOs are cultivating with cloud computing. The recent survey gathered responses from 310 U.S. companies with 500 employees or more. Responses were also gathered from a parallel survey in Europe—revealing several similarities in trends.

What kind of benefits do these CFOs value?

  • Cost Savings. The majority of respondents who adopted cloud-based systems said their actual savings met or exceeded their expectations in a variety of cost categories–citing that they can focus on utilizing instead of managing their technology.
  • Mobility. Cloud systems allow employees to access their work (data and applications) from anywhere. 30% of the respondents said that their expectations for greater employee mobility were exceeded—and many respondents said their motivation to move to the cloud had a lot to do with a need for greater flexibility or improved productivity.
  • Increased Capacity for Innovation. The cloud releases IT staff from many of the demands of maintenance and trouble-shooting—freeing them for more creative endeavors that contribute to innovation. 68% of financial executives cited a greater ability for IT to contribute to high-value activities like corporate-strategy setting.
  • Security. While data security was cited as one of the most frequent concerns relating to the cloud, participants believed the concerns could be addressed through due diligence and appropriate relationship governance. Meanwhile, many providers are headed in that direction by achieving PCI and SAS-70 compliance.

CFO priorities reveal that Cloud-based solutions make good business sense and provide an insightful and reliable shopping guide.

ABOUT THE AUTHOR
ePublishing AI-powered publisher technology platform

Publishing Finesse: The Art of Re-Targeting

Re-Targeting is more than serving up the same ad, over and over......

Targeted Ads: Is the Hype for Real?

We talk a lot about individualization—whether in the context of marketing our own content or paid advertising. It makes a...
ePublishing AI-powered publisher technology platform

Video: 11 Ways to Tear a Page from Buzzfeed’s Playbook

We get it, video can be a really daunting endeavor for BtoB publishers, but it’s also a necessity in any...

Video: 11 Ways to Tear a Page from Buzzfeed’s Playbook, continued

We’ve been talking about how BtoB Publishers can apply Buzzfeed’s techniques to a video strategy....