AI Revenue Engine for Media
ePublishing AI-powered publisher technology platform

Cloud Computing: 4 Reasons Why CFO’s like the Cloud

A recent Forrester study says that cloud computing yields the kind of financial benefits that CFOs value:

* Better cash flow. The company avoids taking on debt and writing a big check upfront. Instead, checks are written monthly or quarterly.

* Lower financial risk. With a cloud-based system, you pay only for what you use, and you can terminate the contract. An on-premises system means spending money upfront for benefits that may or may not materialize.

* Greater financial visibility. A cloud services provider can tell you how much it will cost to add a feature or website. Many IT shops would be hard-pressed to do the same for an on-premises system.

* Healthier return on assets. Cloud costs are incurred in the same time period that the value is delivered, so the balance sheet doesn’t carry an ever-depreciating capital asset of hardware and software, which  lowers the increasingly important financial metric of return on assets.

A recent survey of 481 CFOs in the U.S. reports that about half said they already have some IT activities in the cloud.   The survey by Duke University and CFO magazine found that 83% of the CFOs expect their companies to rely on cloud-based services in the next three to five years.

ABOUT THE AUTHOR

The BtoB Experience, Part II

We’ve been talking about the key components that make your content an experience for your readers. Today, we’ll talk about...

The BtoB Experience: Power of Engagement

These days, what you do is probably a lot more than content management. It’s about giving your customers a complete...
ePublishing AI-powered publisher technology platform

Turning Audience Data Into Revenue

When you have an enterprise publishing system tied to your audience data, applying that information becomes the foundation for building...

The Promise of Audience Behavior Data

A central function of an enterprise publishing system is the ability to correlate content with reader behavior. Simple concept, but...