AI Revenue Engine for Media

Drive Business Results with Structured Data

ePublishing has always focused on helping you drive revenue and traffic. There is a key feature which can improve your search engine results you want to be sure to take advantage of — our Structured Data functionality.

Structured Data is a standardized format for providing information about a page and classifying the page content. Google uses structured data that it finds on the web to understand the content of the page, as well as to gather information about the web and the world in general.

The result is typically better SEO rankings, improved voice search, and appearing in more context-related searches as Google benefits from understanding the relevance of your content.

If you are interested in growing your audience even more, please take a look at our knowledge base, and contact your Project Manager — we are always here to help.

ABOUT THE AUTHOR

Targeted Ads: Is the Hype for Real?

We talk a lot about individualization—whether in the context of marketing our own content or paid advertising. It makes a...
ePublishing AI-powered publisher technology platform

Video: 11 Ways to Tear a Page from Buzzfeed’s Playbook

We get it, video can be a really daunting endeavor for BtoB publishers, but it’s also a necessity in any...

Video: 11 Ways to Tear a Page from Buzzfeed’s Playbook, continued

We’ve been talking about how BtoB Publishers can apply Buzzfeed’s techniques to a video strategy....

The BtoB Publisher’s Checklist for Facebook Engagement

We’re going to guess that Facebook is one of your primary targets for social sharing (yes, for BtoB, too) because...