AI Revenue Engine for Media

ePublishing Adds Google Qualification

Tom Lynch, Director Of Search Engine & Online Marketing, has recently passed his battery of tests to receive his qualification from Google. According to Tom, “It has always been my job to bring our clients more traffic, more qualified leads and new readers. This is another step in the full life-cycle of attraction to conversion that helps me make our clients more money.”

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The What and Why of Revenue Per Reader (RPR)

Revenue Per Reader is a valuable metric because it is an important piece of the puzzle that describes where your...

BtoB Individualization: Align Profile & Behavioral Data to be Relevant.

BtoB publishers talk a lot about driving traffic to their websites, and it’s true, increasing traffic is an important goal—but...

Five Reasons Why Segmentation = Revenue

Data is only data, unless you do something with it. That’s why we start by using it to segment our...

Back to Basics: Why and How Taxonomy Can Boost Revenue

Let’s step back for a moment and talk about the “little data”—better known as metadata or taxonomy....