CHICAGO (October, 2005) – Thomas Chaffee, CEO, ePublishing Inc., and Tom Lynch, Director, Search Engine Optimization, will be featured speakers at “E-Marketing and E-publishing: Today’s Knowledge, Tomorrow’s Revenue“, the 22nd annual marketing conference to be hosted by the Newsletter and Electronic Publishing Association (NEPA), Dec. 7-9, 2005, in Orlando, Fla.
In “Online Success Factors for Publishers,“ Chaffee will discuss online readership and advertising trends, providing case studies and examples of how publishers have partnered with ePublishing to identify strategic business opportunities and to create solutions that increase sponsorship, subscription and paid content revenues.
In “Search Engine Optimization Strategies,“ Lynch will lead a workshop to explore best practices for improving search engine page rankings through natural search engine optimization, including competitor keyword searches, site design and other tactics. Charles Plath, ePublishing’s Senior Designer, will lead a discussion on Web site design practices to enhance usability and customer satisfaction.
The NEPA E-Marketing and E-Publishing Conference will be held at The Peabody Orlando, Fla. NEPA is the international trade association dedicated to advancing the interests of for-profit subscription newsletters publishers and specialized information services. For more information or to register for the conference, contact NEPA at (703) 527-2333 or visit www.newsletters.org.
Chaffee is a frequent speaker on publishing and technology topics and is former vice-chair of American Business Media’s Digital Media Council.
For more information, call 1-312-654-8900 or e-mail [email protected]. For a copy of the presentation, visit our online Resource Center after Dec. 9, 2005.
ePublishing designs, develops, and hosts Web sites that deliver personalized content integrated with advertising, e-commerce, and lead generation opportunities for publishers. The firm has built and designed Web sites with underlying applications that generate in excess of one million dollars per day in revenue. For more information, visit www.ePublishing.com.
