AI Revenue Engine for Media

ePublishing To Review Sites At SIPA

Tom Lynch, ePublishing’s Director of Search Engine & Online Marketing, reviews web site SEO, UI and design for publishers at the 2008 Annual SIPA conference in Washington DC.

Unable to make the conference? Contact us for your FREE site review, or if you desire a more in-depth assessment and recommendations to improve your site.

ABOUT THE AUTHOR

BtoB Individualization: Align Profile & Behavioral Data to be Relevant.

BtoB publishers talk a lot about driving traffic to their websites, and it’s true, increasing traffic is an important goal—but...

Five Reasons Why Segmentation = Revenue

Data is only data, unless you do something with it. That’s why we start by using it to segment our...

Back to Basics: Why and How Taxonomy Can Boost Revenue

Let’s step back for a moment and talk about the “little data”—better known as metadata or taxonomy....
ePublishing AI-powered publisher technology platform

Four Reasons Your Readers Will Love Behaviorally-Targeted Content

We’ve been talking about how behaviorally-targeted content can increase revenue for you and the value of your readers’ experience. In...