AI Revenue Engine for Media

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ABOUT THE AUTHOR

BtoB Individualization: Align Profile & Behavioral Data to be Relevant.

BtoB publishers talk a lot about driving traffic to their websites, and it’s true, increasing traffic is an important goal—but...

Five Reasons Why Segmentation = Revenue

Data is only data, unless you do something with it. That’s why we start by using it to segment our...

Back to Basics: Why and How Taxonomy Can Boost Revenue

Let’s step back for a moment and talk about the “little data”—better known as metadata or taxonomy....
ePublishing AI-powered publisher technology platform

Four Reasons Your Readers Will Love Behaviorally-Targeted Content

We’ve been talking about how behaviorally-targeted content can increase revenue for you and the value of your readers’ experience. In...