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ABOUT THE AUTHOR

Standardizing Audience Data for Tablet Use

Some publishers are using their analytics to expand their audience and advertising. As it turns out, there is a concerted...

Seven Content Models for Successful Commerce, Part II

Four more examples of how publishers are successfully integrating content and eCommerce....
ePublishing AI-powered publisher technology platform

Seven Content Models for Successful Commerce

Seven examples of how publishers can build the bridge form content to eCommerce....

Four Ways to Target Your Customers’ Personas Using Audience Data

Using audience data to create context awareness is likely not a new concept for you, but are you using it...