AI Revenue Engine for Media

Inside Mortgage Finance

About the Client:

Inside Mortgage Finance Publications, Inc. (IMF) is a Bethesda, Maryland-based company providing business-to-business news and statistics to executives in the residential mortgage business.

Challenge:

IMF was looking for a fulfillment system that made entering multiple products for a single customer and transaction simple. Their current platform required separate logins for every product, which had become cumbersome. They wanted a solution that provided reliable earned and deferred income reporting, along with great customer service.

Solution:

The Multipub platform allows users to access multiple products, both one-off and subscription, on a single customer record. With the robust accounting system, transactions can be applied to individual orders, making reconciling, balancing and performing audits more efficient.

Client Quote:

“We were searching for a partner who understood not only how the system was designed to work, but how a user would interact with it. Multipub offered us the best of both worlds – great customer service and a robust subscription management system.”

Gwendolyn Echols-Jones, Director, Circulation and Customer Service, Inside Mortgage Finance Publications, Inc.

The Benefits of Multipub:

  • Made comprehensive customer data easily accessible.
  • Streamlined invoicing.
  • Performed audits efficiently.
ABOUT THE AUTHOR

Marketing Materials Available for Download

Here, you’ll find downloadable information on our media tech stacks, as well as our individual solutions....

Determine the ROI of Marketing Efforts with Multipub’s Promotions Module

Discover how Multipub's promotions module tracks campaigns managed both in and out of our audience management platform....

New Multipub Client Webinar Offers Tips on System Maintenance & Data Integrity

Learn more about our May webinar, which was developed for current Multipub clients....

Before You Buy: What A Media Company Should Expect from a CMS

What media companies should expect from a CMS platform....