AI Revenue Engine for Media

Inside Mortgage Finance

About the Client:

Inside Mortgage Finance Publications, Inc. (IMF) is a Bethesda, Maryland-based company providing business-to-business news and statistics to executives in the residential mortgage business.

Challenge:

IMF was looking for a fulfillment system that made entering multiple products for a single customer and transaction simple. Their current platform required separate logins for every product, which had become cumbersome. They wanted a solution that provided reliable earned and deferred income reporting, along with great customer service.

Solution:

The Multipub platform allows users to access multiple products, both one-off and subscription, on a single customer record. With the robust accounting system, transactions can be applied to individual orders, making reconciling, balancing and performing audits more efficient.

Client Quote:

“We were searching for a partner who understood not only how the system was designed to work, but how a user would interact with it. Multipub offered us the best of both worlds – great customer service and a robust subscription management system.”

Gwendolyn Echols-Jones, Director, Circulation and Customer Service, Inside Mortgage Finance Publications, Inc.

The Benefits of Multipub:

  • Made comprehensive customer data easily accessible.
  • Streamlined invoicing.
  • Performed audits efficiently.
ABOUT THE AUTHOR

You Say Sponsored; I Say Native. What’s the Difference, and Does it Matter?

If you're looking for new revenue sources, you've likely heard the terms native advertising and sponsored content, often used interchangeably....

Email Marketing: What is Working for You?

Ask these 8 questions of your email marketing campaign, to help shed more light on where the magic in your...
ePublishing AI-powered publisher technology platform

Is Your Sales Team Digitally Motivated? 4 Ways to Get Started

Your sales reps may be digitally savvy, but are they digitally motivated?...

How to Sell Advertising When You’re Launching A New Digital Magazine

I will talk to ANYONE who will listen to me when I am exploring a new magazine launch idea, and...