AI Revenue Engine for Media

Inside Mortgage Finance

About the Client:

Inside Mortgage Finance Publications, Inc. (IMF) is a Bethesda, Maryland-based company providing business-to-business news and statistics to executives in the residential mortgage business.

Challenge:

IMF was looking for a fulfillment system that made entering multiple products for a single customer and transaction simple. Their current platform required separate logins for every product, which had become cumbersome. They wanted a solution that provided reliable earned and deferred income reporting, along with great customer service.

Solution:

The Multipub platform allows users to access multiple products, both one-off and subscription, on a single customer record. With the robust accounting system, transactions can be applied to individual orders, making reconciling, balancing and performing audits more efficient.

Client Quote:

“We were searching for a partner who understood not only how the system was designed to work, but how a user would interact with it. Multipub offered us the best of both worlds – great customer service and a robust subscription management system.”

Gwendolyn Echols-Jones, Director, Circulation and Customer Service, Inside Mortgage Finance Publications, Inc.

The Benefits of Multipub:

  • Made comprehensive customer data easily accessible.
  • Streamlined invoicing.
  • Performed audits efficiently.
ABOUT THE AUTHOR
AI-powered SEO tools for digital publishers

AI-Powered SEO: How Digital Publishers Can Stay Ahead in Search Rankings

Would you trust an AI to write your next viral article? Whether you like it or not, AI is already...

DeepSeek: The Next AI Giant or a Hidden Threat to Publishing?

The Impact of DeepSeek AI on Publishing, Ethics, and Innovation Subscription-based publishing is undergoing a seismic shift, driven by changing...

Subscription-Based Publishing Trends and Opportunities in 2025

Subscription-based publishing is undergoing a seismic shift, driven by changing consumer behavior, economic pressures, and technological disruption. The global pandemic...

The New Age of Audience Growth – How to Scale Your Reach Without Losing Personalization

Master the art of audience growth with scalable strategies that prioritize personalization. Unlock insights on data-driven tools, AI, and proven...