AI Revenue Engine for Media

Inside Mortgage Finance

About the Client:

Inside Mortgage Finance Publications, Inc. (IMF) is a Bethesda, Maryland-based company providing business-to-business news and statistics to executives in the residential mortgage business.

Challenge:

IMF was looking for a fulfillment system that made entering multiple products for a single customer and transaction simple. Their current platform required separate logins for every product, which had become cumbersome. They wanted a solution that provided reliable earned and deferred income reporting, along with great customer service.

Solution:

The Multipub platform allows users to access multiple products, both one-off and subscription, on a single customer record. With the robust accounting system, transactions can be applied to individual orders, making reconciling, balancing and performing audits more efficient.

Client Quote:

“We were searching for a partner who understood not only how the system was designed to work, but how a user would interact with it. Multipub offered us the best of both worlds – great customer service and a robust subscription management system.”

Gwendolyn Echols-Jones, Director, Circulation and Customer Service, Inside Mortgage Finance Publications, Inc.

The Benefits of Multipub:

  • Made comprehensive customer data easily accessible.
  • Streamlined invoicing.
  • Performed audits efficiently.
ABOUT THE AUTHOR

4 Steps to Grow Your Business This Year

If you’re like most BtoB Publishers, you’ve probably got a list of goals for 2014 on your desk right now....
ePublishing AI-powered publisher technology platform

10 Steps to eNewsletter ROI

As you look at publishing software, spend some time thinking about a critical component to virtually all online businesses these...

Editorial Efficiencies: Add Value, Not Work

How far along are we really in adopting a digital workflow to maximize efficiencies AND, most importantly, deliver compelling, useful,...

Three Ways to Increase Value for Advertisers

Everywhere you look, publishers are experimenting with a variety of digital ads and an increasing focus on Native Ads, Directories...

Free 30-minute webinar

Give your readers answers, not just search results

See how publishers turn their archives into an AI answer engine built only on their own reporting with Ask My Brand.

Can’t make either time? Register anyway and we’ll send you the recording.