AI Revenue Engine for Media

Inside Mortgage Finance

About the Client:

Inside Mortgage Finance Publications, Inc. (IMF) is a Bethesda, Maryland-based company providing business-to-business news and statistics to executives in the residential mortgage business.

Challenge:

IMF was looking for a fulfillment system that made entering multiple products for a single customer and transaction simple. Their current platform required separate logins for every product, which had become cumbersome. They wanted a solution that provided reliable earned and deferred income reporting, along with great customer service.

Solution:

The Multipub platform allows users to access multiple products, both one-off and subscription, on a single customer record. With the robust accounting system, transactions can be applied to individual orders, making reconciling, balancing and performing audits more efficient.

Client Quote:

“We were searching for a partner who understood not only how the system was designed to work, but how a user would interact with it. Multipub offered us the best of both worlds – great customer service and a robust subscription management system.”

Gwendolyn Echols-Jones, Director, Circulation and Customer Service, Inside Mortgage Finance Publications, Inc.

The Benefits of Multipub:

  • Made comprehensive customer data easily accessible.
  • Streamlined invoicing.
  • Performed audits efficiently.
ABOUT THE AUTHOR

Standardizing Audience Data for Tablet Use

Some publishers are using their analytics to expand their audience and advertising. As it turns out, there is a concerted...

Seven Content Models for Successful Commerce, Part II

Four more examples of how publishers are successfully integrating content and eCommerce....
ePublishing AI-powered publisher technology platform

Seven Content Models for Successful Commerce

Seven examples of how publishers can build the bridge form content to eCommerce....

Four Ways to Target Your Customers’ Personas Using Audience Data

Using audience data to create context awareness is likely not a new concept for you, but are you using it...