AI Revenue Engine for Media

Inside Mortgage Finance

About the Client:

Inside Mortgage Finance Publications, Inc. (IMF) is a Bethesda, Maryland-based company providing business-to-business news and statistics to executives in the residential mortgage business.

Challenge:

IMF was looking for a fulfillment system that made entering multiple products for a single customer and transaction simple. Their current platform required separate logins for every product, which had become cumbersome. They wanted a solution that provided reliable earned and deferred income reporting, along with great customer service.

Solution:

The Multipub platform allows users to access multiple products, both one-off and subscription, on a single customer record. With the robust accounting system, transactions can be applied to individual orders, making reconciling, balancing and performing audits more efficient.

Client Quote:

“We were searching for a partner who understood not only how the system was designed to work, but how a user would interact with it. Multipub offered us the best of both worlds – great customer service and a robust subscription management system.”

Gwendolyn Echols-Jones, Director, Circulation and Customer Service, Inside Mortgage Finance Publications, Inc.

The Benefits of Multipub:

  • Made comprehensive customer data easily accessible.
  • Streamlined invoicing.
  • Performed audits efficiently.
ABOUT THE AUTHOR

4 Things Publishers Should Remember When Setting Off Down Resolution Road

Let’s look at four key things to keep in mind as you go about setting goals or making resolutions for...

Paywalls vs. Revenue Diversity: 5 Ways to Make More Money Online In Addition to Putting Up a Paywall

Pursuing additional revenue streams in addition to a paywall may be worthwhile to convert more visitors to customers, AND boost...
ePublishing AI-powered publisher technology platform

How to Hit a Moving Target: What Google’s SEO Evolution Means to You

The nature of SEO is changing. Sometimes it’s difficult to keep track of how things are changing. As an online...

The QR Code: Passé or Pass It On?

When QR Codes first hit the scene they were touted as the lively contemporary version of the somewhat passé barcode,...