We offer full and half-day seminars covering SEO best practices from a practical and tactical perspective. This is a plain English presentation with the goal of enabling your staff to improve your site’s performance on the search engines.
By the end of the session they will have learned:
- Why it is important to create goal funnels and to regularly review analytics reports
- How to select the “right” keywords for optimal traffic numbers & high conversion rates
- How to integrate those keywords into site components so the Search Engines reward your pages with top rankings
- Directory & Site Structure For Optimum Performance
- Page Titles That Score Well & How To Format Them
- Page Headers That Work & Why
- Increasing PageRank With Link Usage Formatting & Naming
- Breadcrumbs & Why They Are So Important
- Website Copywriting That Goes Beyond Brand Into How People Search
- URL Formatting & Naming Tactics That Make A Difference
- Meta Descriptions Meta Keywords – Moot – Maybe, But Not Always
- Image File & Alt Tag Naming To Improve Page Score
- Meta Robots & When To Use It
- Robots.Txt What Is It & Why You Need It
- Link Building For Increased Page Rank & Why That’s Important Too
