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ABOUT THE AUTHOR

Publishing Incentives: Four Metrics that Count

It’s no secret that many publishers use performance incentives based on metrics also used to measure the success of their...
ePublishing AI-powered publisher technology platform

Best Practices: Measuring Content Strategy Success

Let's look at some of the big picture methods for measuring your content strategy’s health....

BtoB Audience Personas: Four Tips for Publishers

BtoB publishing is its own animal and there are a few key points to remember when establishing and applying audience...
ePublishing AI-powered publisher technology platform

Four Hot Social Media Tactics to Build Traffic, Right Now

You know it, we know it, it seems like everybody knows it: you blink your eye and something has changed...

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