AI Revenue Engine for Media
ePublishing AI-powered publisher technology platform

StoneWorld.com: Not Just a Pretty Picture

If a picture is worth a thousand words, StoneWorld.com’s relaunch is worth millions.  The website takes cloud content management to another level and reflects an enhanced content strategy to provide a wide variety of resources to its readers, on the production and use of granite, marble, limestone, slate, quartz surfacing and other materials

Articles now feature images and image galleries that present complex technologies, design and stone samples to a readership of fabricators, architects, installers, importers, distributors and other stone industry buyers, sellers and producers, worldwide.  Editors apply semantic tagging and alt tags, upload, size and place images using intuitive WYSIWYG tools.

While images are the most notable feature on Stoneworld.com, the site also leverages an advanced content management platform to provide easy access to related products, events, classifieds and directories, in addition to current news covering the international stone industry community – adding value for readers and advertisers, while giving Stoneworld the global reach it’s looking for.

ABOUT THE AUTHOR

The BtoB Publisher’s Checklist for Facebook Engagement

We’re going to guess that Facebook is one of your primary targets for social sharing (yes, for BtoB, too) because...

Two Steps to an Engaging Social Media Strategy

How can BtoB Publishers put The New York Times' lessons in social media to work?...

Why Web Content Management Isn’t What It Used to Be

You probably remember when you first heard of web content management (WCM). That was back when publishing online was driven...
ePublishing AI-powered publisher technology platform

Audience Behavior, in Focus: What Millennials and Moms Are Doing

We've talked recently about current trends in audience behavior. General trends provide valuable insights for your content marketing approach—but it’s...