When was the last time you added a new revenue stream to your website? If your CMS offers dozens of ways for publishers to make money online, that should be a regular occurrence. In addition to growing your bottom line, the right new products can increase your audience, create community and foster brand loyalty.
In this webinar, a leading B2B publisher, Lessiter Media, shows just some of the ways they use ePublishing’s platform to sell new and larger advertising packages. Former Head of Digital Media, John Bennett, shares how creating profitable programs for advertisers also increases website readership and engagement.
Watch the video to gain valuable advice and hear examples of new revenue streams. Use these to provide readers with excellent new content resources and increase your authority in your niche. Give your readers and advertisers something they want while adding to your bottom line by integrating these strategies:
- Develop a new approach to selling digital ads that will have advertisers lining up to buy
- Introduce digital demonstrations; imagine bringing hundreds of prospects to view advertisers’ product demos right on your website
- Add hundreds of new leads and score new subscribers by gamifying reader engagement
- Build contests that encourage reader participation and attract sponsorships from advertisers
- Enhance your brand and boost traffic with virtual events
- Create sponsored content that is perfectly targeted to advertisers, while offering important information for readers.
