AI Revenue Engine for Media

Welcome New Partner; Omniture

ePublishing announces its partnership with Omniture to provide premium web analytics to support sophisticated content and eCommerce strategies. Clients who opt to use this powerful solution, including industry leader Stewart.com, track user behavior, purchase funnels, conversions, landing pages, and much more.

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BtoB Marketing: Six Tips for Getting It Right

We get it: marketing isn’t what it used it be. It’s more than what it used to be. You’ve got...

Events: Bringing Your Brand to Life

We’ve talked in the past about the importance of adding events to your media repertoire. But, what does that really...

Programmatic Ad Buying: Are You Thinking About It?

No doubt, as a BtoB publisher, you’re constantly evaluating your ad models to meet the changing landscape of digital advertising....

7 Qualities to Turn BtoB Shoppers into Loyal Buyers

BtoB consumers have come to expect the kind of fast, friendly, seamless and effortless experience they are getting on consumer...