AI Revenue Engine for Media

Welcome New Partner; Omniture

ePublishing announces its partnership with Omniture to provide premium web analytics to support sophisticated content and eCommerce strategies. Clients who opt to use this powerful solution, including industry leader Stewart.com, track user behavior, purchase funnels, conversions, landing pages, and much more.

ABOUT THE AUTHOR

Six Steps to Bridging Your Data Gaps

You know that you’re supposed have data to create contextually-driven content and advertising. You know that data helps you serve...
ePublishing AI-powered publisher technology platform

Publishing Finesse: The Art of Re-Targeting

Re-Targeting is more than serving up the same ad, over and over......

Targeted Ads: Is the Hype for Real?

We talk a lot about individualization—whether in the context of marketing our own content or paid advertising. It makes a...
ePublishing AI-powered publisher technology platform

Video: 11 Ways to Tear a Page from Buzzfeed’s Playbook

We get it, video can be a really daunting endeavor for BtoB publishers, but it’s also a necessity in any...