AI Revenue Engine for Media

Welcome New Partner; Omniture

ePublishing announces its partnership with Omniture to provide premium web analytics to support sophisticated content and eCommerce strategies. Clients who opt to use this powerful solution, including industry leader Stewart.com, track user behavior, purchase funnels, conversions, landing pages, and much more.

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The What and Why of Revenue Per Reader (RPR)

Revenue Per Reader is a valuable metric because it is an important piece of the puzzle that describes where your...

BtoB Individualization: Align Profile & Behavioral Data to be Relevant.

BtoB publishers talk a lot about driving traffic to their websites, and it’s true, increasing traffic is an important goal—but...

Five Reasons Why Segmentation = Revenue

Data is only data, unless you do something with it. That’s why we start by using it to segment our...

Back to Basics: Why and How Taxonomy Can Boost Revenue

Let’s step back for a moment and talk about the “little data”—better known as metadata or taxonomy....