AI Revenue Engine for Media

Welcome New Partner; Omniture

ePublishing announces its partnership with Omniture to provide premium web analytics to support sophisticated content and eCommerce strategies. Clients who opt to use this powerful solution, including industry leader Stewart.com, track user behavior, purchase funnels, conversions, landing pages, and much more.

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Social Sharing: Targeted Potential

If you’re not using data about your readers’ social behavior to target marketing and increase traffic, it might be time...
ePublishing AI-powered publisher technology platform

A Publisher’s Primer: Native Ads

You’ve heard the term, a lot. Native advertising is a reality. But as with many new “must have” tactics, we...

BtoB Publishers’ Best Practice: No Comment?

The merit of Popular Science's choice to shut down thier comments has come under scrutiny in the publishing world and...

Five Advantages of Integrating with Your Email Service Provider

Integration with an email service provider can help publishers get more value from their data—and their content management system....