AI Revenue Engine for Media

Welcome New Partner; Omniture

ePublishing announces its partnership with Omniture to provide premium web analytics to support sophisticated content and eCommerce strategies. Clients who opt to use this powerful solution, including industry leader Stewart.com, track user behavior, purchase funnels, conversions, landing pages, and much more.

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Audience Data = Monetization

There are more and more examples emerging for how publishers are using deep audience data, creatively, for monetization....

A Publisher’s Dilemma: To Tablet or Not To Tablet?

A discussion of digital editions isn’t complete without considering the potential they hold for the iPad and other tablets. While...

Digital Editions: Still Relevant to Your Content Marketing Strategy? Part II.

Last week, we talked about digital editions in the context of a content marketing strategy, and what purposes they serve....

Digital Editions – Still Relevant to your Content Marketing Strategy? Part I.

It wasn’t that long ago that publishing a digital edition simply meant creating a pdf of your print publication and...