Ideas that move publishing forward

Strategy, product updates, and real-world case studies from the ePublishing team, written for modern media operators.

Category: News

Let's look at eight revenue streams that provide a good indication of diversity and a little perspective on how you...

But, even more compelling: as time goes on, it becomes clearer that data visualization (not just images) increases engagement, significantly....

You’ve probably heard us talk about the trifecta of BtoB success: Content, Community and Commerce. Today’s digital publishers know that...

Are you an unbeliever? In email marketing, that is . . ....

How are publishers using proprietary and 3rd party data to build engagement and revenue?...

It’s likely that, as a BtoB publisher, you have your foundation in place for a digital-first strategy, already. But, are...

Is Instagram for BtoB Publishers? You bet it is. That is, if you are willing to go all in—like with...

In our last post, we talked about why Instagram has great potential for BtoB Publishers and shared some basic best...

LinkedIn now boasts more than 3 million registered users, and although it’s been the preferred platform for BtoB marketers for...

LinkedIn now boasts more than 3 million registered users, and although it’s been the preferred platform for BtoB marketers for...

A powerful CMS looks at user management from all angles—helping to improve your editorial workflow, while attracting and keeping visitors...

The newsletter hasn’t lost its value for BtoB publishers, by any means, but today, it is the hub of a...