Ideas that move publishing forward

We’ve been talking about how BtoB Publishers can apply Buzzfeed’s techniques to a video strategy....

We’re going to guess that Facebook is one of your primary targets for social sharing (yes, for BtoB, too) because...

How can BtoB Publishers put The New York Times' lessons in social media to work?...

You probably remember when you first heard of web content management (WCM). That was back when publishing online was driven...

We've talked recently about current trends in audience behavior. General trends provide valuable insights for your content marketing approach—but it’s...

With all the focus on audience behavior in online media, it’s exciting to consider that we have a variety of...

The NY Times digital innovation report tells us that learning how to think digital is the key to success....

Behavioral Content is content that responds to how readers interact with your website. But, it’s more than that....

There is a lot of talk these days about personalization, or more precisely, individualization. And for some, it might seem...

Focusing on subscriptions, renewals, and ad revenue is a tried and true recipe for success in the media industry. Increasing...

There’s been a lot of buzz about the leaked NYT digital innovation report. And there should be....

User-generated content is not new, but as a BtoB publisher, how much attention should you be giving it?...