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Ideas that move publishing forward

Strategy, product updates, and real-world case studies from the ePublishing team, written for modern media operators.

Category: News

Amazon’s Cyber Monday Success Carries Lessons for BtoB Publishers

Cyber Monday, 2014, has come and gone, but that doesn’t mean it should be forgotten....

UGC: 4 Ways to Use Reviews to Boost SEO

User reviews are a great way to acquire new content regularly and boost customer confidence, but when leveraged appropriately, they...
ePublishing AI-powered publisher technology platform

Why Time-Based Advertising and Individualization Could Be a Match Made in Heaven

If you aren’t operating with a multi-tier taxonomy system and working diligently to deliver related, highly relevant content to your...

Twitter Today: 7 Tips for Improving Your Engagement

With 284 million active monthly users and 500 million Tweets sent each day, there is a lot of opportunity to...
ePublishing AI-powered publisher technology platform

BtoB Marketing: Six Tips for Getting It Right

We get it: marketing isn’t what it used it be. It’s more than what it used to be. You’ve got...

Events: Bringing Your Brand to Life

We’ve talked in the past about the importance of adding events to your media repertoire. But, what does that really...

Programmatic Ad Buying: Are You Thinking About It?

No doubt, as a BtoB publisher, you’re constantly evaluating your ad models to meet the changing landscape of digital advertising....

7 Qualities to Turn BtoB Shoppers into Loyal Buyers

BtoB consumers have come to expect the kind of fast, friendly, seamless and effortless experience they are getting on consumer...
ePublishing AI-powered publisher technology platform

Paying for Likes? How Social Media is Influencing Editorial Compensation and Ad Models

Digital-first publishing is no longer an abstract idea, it’s likely your reality, but that doesn’t mean you’ve established a compensation...

BYOD: Four Best Practices for Publishers

Ahh, do you remember when it was simply BYOB? Those were the days when we lived more face-to-face with everything......

Why PCI Compliance is Worth More than its Weight in Gold

Cybersecurity is a big deal, and getting bigger. So, let’s talk about PCI compliance....
ePublishing AI-powered publisher technology platform

5 Qualities That Make a Good Reader Experience

Without a good reader experience, we don’t have readers to build relationships with....