AI Revenue Engine for Media

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Ideas that move publishing forward

Strategy, product updates, and real-world case studies from the ePublishing team, written for modern media operators.

Category: News

ePublishing AI-powered publisher technology platform

For B2B Publishers, “Big Data” = Deep Data

It’s not so much about the data being BIG (think volume) as much as it’s about the data being DEEP...

Video Content Marketing: Seven Tips for Success

The digital audience has a voracious appetite for video. Over 100 million Internet users watch online video daily. No wonder...

You Say Data, I Say BIG Data

As with many things digital, online publishing has opened up a lot of big possibilities to B2B and B2C publishers....
ePublishing AI-powered publisher technology platform

LinkedIn for Lead Gen: A Microcosm for Your Overall Strategy… And Then Some

With over 2 million members worldwide and a growth pace that has new members joining at two per second, it’s...

Why Email Marketing is Still Alive and Well

As a publisher, there is no question of the potential that social media holds for lead generation. But with any...

Key Tactics for Using Facebook in Your Lead Gen Strategy

This week, we continue our Lead Generation Series with a look at specific methods to help you generate more traffic,...
ePublishing AI-powered publisher technology platform

7 Ways Publishers Use Twitter for Lead Generation: Lead Gen Series, Chapter II

How do you get from simply tweeting content to identifying potential subscribers and customers, and nurturing relationships on Twitter? Many...

Do You Need to be a Publisher and a Tech Company? Three Questions to Help You Decide.

There is no question that technology is now an integral part of publishing, as we have moved away from print...

Is Your Paywall Up to Snuff?

You want every part of your revenue strategy to fulfill it’s greatest potential. When we are talking strictly about paywalls,...
ePublishing AI-powered publisher technology platform

How to Make the Most of Your Lead Generation Potential, Chapter One: Generating Leads on Your Website

Why not use your website as the hub to deploy your lead generation tactics? As a publisher, lead generation (or...

5 Things for Publishers to Watch in Social Media

By now, you know that social media should be part of your content marketing strategy and that a SaaS Content...

Why Content Distribution Does Not Make a Content Marketing Strategy (and what does)

The terms content marketing, content distribution and content curation often get treated like the same thing. We hear a lot...