Publishing CEO Tom Chaffee presents to SIPA’s 2011 Annual Conference, with ideas to enhance audience engagement and make more money online. The discussion ranged across many topics, but focused on a few core goals for publishers:
- Drive readership, revenue and retention.
- Leverage changing content consumption habits to increase engagement.
- Create a Content and e-Commerce strategy around relevance.
- Understand that TRAFFIC is not an AUDIENCE
To read the entire presentation, click the image below:
