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ABOUT THE AUTHOR

Twitter Today: 7 Tips for Improving Your Engagement

With 284 million active monthly users and 500 million Tweets sent each day, there is a lot of opportunity to...

Speed = Conversions: Key Tactics to Optimize Your Shopping Cart

We all know the value of a speedy website for engaging readers with historically low attention spans. But, as you...

Amazon’s Cyber Monday Success Carries Lessons for BtoB Publishers

Cyber Monday, 2014, has come and gone, but that doesn’t mean it should be forgotten....

UGC: 4 Ways to Use Reviews to Boost SEO

User reviews are a great way to acquire new content regularly and boost customer confidence, but when leveraged appropriately, they...