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ABOUT THE AUTHOR

Events: Bringing Your Brand to Life

We’ve talked in the past about the importance of adding events to your media repertoire. But, what does that really...

Programmatic Ad Buying: Are You Thinking About It?

No doubt, as a BtoB publisher, you’re constantly evaluating your ad models to meet the changing landscape of digital advertising....

7 Qualities to Turn BtoB Shoppers into Loyal Buyers

BtoB consumers have come to expect the kind of fast, friendly, seamless and effortless experience they are getting on consumer...
ePublishing AI-powered publisher technology platform

Paying for Likes? How Social Media is Influencing Editorial Compensation and Ad Models

Digital-first publishing is no longer an abstract idea, it’s likely your reality, but that doesn’t mean you’ve established a compensation...