AI Revenue Engine for Media

Inside Mortgage Finance

About the Client:

Inside Mortgage Finance Publications, Inc. (IMF) is a Bethesda, Maryland-based company providing business-to-business news and statistics to executives in the residential mortgage business.

Challenge:

IMF was looking for a fulfillment system that made entering multiple products for a single customer and transaction simple. Their current platform required separate logins for every product, which had become cumbersome. They wanted a solution that provided reliable earned and deferred income reporting, along with great customer service.

Solution:

The Multipub platform allows users to access multiple products, both one-off and subscription, on a single customer record. With the robust accounting system, transactions can be applied to individual orders, making reconciling, balancing and performing audits more efficient.

Client Quote:

“We were searching for a partner who understood not only how the system was designed to work, but how a user would interact with it. Multipub offered us the best of both worlds – great customer service and a robust subscription management system.”

Gwendolyn Echols-Jones, Director, Circulation and Customer Service, Inside Mortgage Finance Publications, Inc.

The Benefits of Multipub:

  • Made comprehensive customer data easily accessible.
  • Streamlined invoicing.
  • Performed audits efficiently.
ABOUT THE AUTHOR
ePublishing AI-powered publisher technology platform

Thinking Digital: What the NY Times Innovation Report Tells Us, Part II

The NY Times digital innovation report tells us that learning how to think digital is the key to success....

4 Reasons Publishers Love Behaviorally-Targeted Content

Behavioral Content is content that responds to how readers interact with your website. But, it’s more than that....

Why Marketing Automation, SaaS and Individualization Go Hand in Hand

There is a lot of talk these days about personalization, or more precisely, individualization. And for some, it might seem...

Revenue Dreaming: Build a Better Event

Focusing on subscriptions, renewals, and ad revenue is a tried and true recipe for success in the media industry. Increasing...