AI Revenue Engine for Media

Inside Mortgage Finance

About the Client:

Inside Mortgage Finance Publications, Inc. (IMF) is a Bethesda, Maryland-based company providing business-to-business news and statistics to executives in the residential mortgage business.

Challenge:

IMF was looking for a fulfillment system that made entering multiple products for a single customer and transaction simple. Their current platform required separate logins for every product, which had become cumbersome. They wanted a solution that provided reliable earned and deferred income reporting, along with great customer service.

Solution:

The Multipub platform allows users to access multiple products, both one-off and subscription, on a single customer record. With the robust accounting system, transactions can be applied to individual orders, making reconciling, balancing and performing audits more efficient.

Client Quote:

“We were searching for a partner who understood not only how the system was designed to work, but how a user would interact with it. Multipub offered us the best of both worlds – great customer service and a robust subscription management system.”

Gwendolyn Echols-Jones, Director, Circulation and Customer Service, Inside Mortgage Finance Publications, Inc.

The Benefits of Multipub:

  • Made comprehensive customer data easily accessible.
  • Streamlined invoicing.
  • Performed audits efficiently.
ABOUT THE AUTHOR

Two Steps to an Engaging Social Media Strategy

How can BtoB Publishers put The New York Times' lessons in social media to work?...

Why Web Content Management Isn’t What It Used to Be

You probably remember when you first heard of web content management (WCM). That was back when publishing online was driven...
ePublishing AI-powered publisher technology platform

Audience Behavior, in Focus: What Millennials and Moms Are Doing

We've talked recently about current trends in audience behavior. General trends provide valuable insights for your content marketing approach—but it’s...

How Publishers Can Leverage Current Trends in Audience Behavior

With all the focus on audience behavior in online media, it’s exciting to consider that we have a variety of...