AI Revenue Engine for Media

Inside Mortgage Finance

About the Client:

Inside Mortgage Finance Publications, Inc. (IMF) is a Bethesda, Maryland-based company providing business-to-business news and statistics to executives in the residential mortgage business.

Challenge:

IMF was looking for a fulfillment system that made entering multiple products for a single customer and transaction simple. Their current platform required separate logins for every product, which had become cumbersome. They wanted a solution that provided reliable earned and deferred income reporting, along with great customer service.

Solution:

The Multipub platform allows users to access multiple products, both one-off and subscription, on a single customer record. With the robust accounting system, transactions can be applied to individual orders, making reconciling, balancing and performing audits more efficient.

Client Quote:

“We were searching for a partner who understood not only how the system was designed to work, but how a user would interact with it. Multipub offered us the best of both worlds – great customer service and a robust subscription management system.”

Gwendolyn Echols-Jones, Director, Circulation and Customer Service, Inside Mortgage Finance Publications, Inc.

The Benefits of Multipub:

  • Made comprehensive customer data easily accessible.
  • Streamlined invoicing.
  • Performed audits efficiently.
ABOUT THE AUTHOR

Yes, blogs ARE for Business Publishers

With an undeserved reputation for marginal relevance for business publishers, now the tide is turning....
ePublishing AI-powered publisher technology platform

Mobile Business News: Check; Mobile Video, Mobile Blogs: Check – Mobile IBJ.com Delivers it All!

Indianapolis Business Journal, IBJ.com, delivers a wide range of news and resources for the Indianapolis business community. Adding to its...

BNP Media Partners with ePublishing

BNP Media, a leading family-owned BtoB publisher, has agreed to work with ePublishing to relaunch its 80 sites, representing 10...

Easy A-B Testing for Success

When building a website, you inevitably spend a large chunk of time deciding which layout is best and which content...