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ABOUT THE AUTHOR

Targeted Ads: Is the Hype for Real?

We talk a lot about individualization—whether in the context of marketing our own content or paid advertising. It makes a...
ePublishing AI-powered publisher technology platform

Video: 11 Ways to Tear a Page from Buzzfeed’s Playbook

We get it, video can be a really daunting endeavor for BtoB publishers, but it’s also a necessity in any...

Video: 11 Ways to Tear a Page from Buzzfeed’s Playbook, continued

We’ve been talking about how BtoB Publishers can apply Buzzfeed’s techniques to a video strategy....

The BtoB Publisher’s Checklist for Facebook Engagement

We’re going to guess that Facebook is one of your primary targets for social sharing (yes, for BtoB, too) because...